Free-to-play game here to stay

rs4mil Date: Jun/03/14 07:06:29 Views: 431

When they emerged several years ago, free-to-play video games were dismissed as too good to be true – worried traditional publishers contended that they weren't up to the standards of paid-for games, anyway, they weren't really free. But free-to-play games now dominate on mobile and tablets, and every week, new evidence emerges that they are also usurping paid-for games on the consoles and the PC.

Recently, for example, EA's COO Peter Moore announced that all its traditional franchises will embrace free-to-play in the future, and there was widespread surprise that Bethesda Softworks' state-of-the-art massively multiplayer online (MMO) game, The Elder Scrolls Online, will take the subscription, rather than free-to-play route.
However, is free-to-play really as irresistible as the name suggests that needs no Runescape 3 Gold? Can it really offer a credible alternative to traditional games? And are British developers at the forefront of the free-to-play revolution?